{"id":25932,"date":"2026-02-05T17:24:03","date_gmt":"2026-02-05T17:24:03","guid":{"rendered":"https:\/\/cocoschool.com\/?page_id=25932"},"modified":"2026-03-09T19:27:40","modified_gmt":"2026-03-09T19:27:40","slug":"branding-estrategico-y-gestion-de-marcas","status":"publish","type":"page","link":"https:\/\/cocoschool.com\/index.php\/branding-estrategico-y-gestion-de-marcas\/","title":{"rendered":"Branding estrat\u00e9gico y gesti\u00f3n de marcas."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25932\" class=\"elementor elementor-25932\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6111162 e-flex e-con-boxed e-con e-parent\" data-id=\"6111162\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b07db38 elementor-widget elementor-widget-html\" data-id=\"b07db38\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- START COCO CERTIFICATION SECTION (SQUARE) -->\n<div id=\"coco-cert-wrapper\">\n    <style>\n        \/* CSS SCOPING *\/\n        #coco-cert-wrapper {\n            width: 100%;\n            max-width: full;\n            margin: 60px auto;\n            font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n            box-sizing: border-box;\n            padding: 0 20px;\n        }\n\n        \/* CARD CONTAINER *\/\n        #coco-cert-wrapper .coco-cert-card {\n            display: flex;\n            background-color: #ffffff;\n            border-radius: 0; \/* ESQUINAS RECTAS *\/\n            box-shadow: 0 10px 40px rgba(0,0,0,0.08);\n            overflow: hidden;\n            border: 1px solid rgba(0,0,0,0.02);\n        }\n\n        \/* LEFT SIDE: LOGO AREA *\/\n        #coco-cert-wrapper .coco-cert-logo-area {\n            flex: 0 0 35%; \n            background-color: #E3004F; \n            display: flex;\n            align-items: center;\n            justify-content: center;\n            padding: 40px;\n            box-sizing: border-box;\n        }\n\n        #coco-cert-wrapper .coco-cert-logo-img {\n            width: 100%;\n            max-width: 250px;\n            height: auto;\n            object-fit: contain;\n            filter: brightness(0) invert(1); \n        }\n\n        \/* RIGHT SIDE: CONTENT *\/\n        #coco-cert-wrapper .coco-cert-content {\n            flex: 1;\n            padding: 50px;\n            display: flex;\n            flex-direction: column;\n            justify-content: center;\n            text-align: left;\n        }\n\n        \/* TYPOGRAPHY *\/\n        #coco-cert-wrapper h2 {\n            font-size: 24px !important;\n            font-weight: 800 !important;\n            color: #111 !important;\n            margin: 0 0 20px 0 !important;\n            line-height: 1.3 !important;\n            text-transform: uppercase;\n            letter-spacing: -0.5px;\n        }\n\n        #coco-cert-wrapper .coco-divider {\n            width: 50px;\n            height: 4px;\n            background-color: #FFD600;\n            margin: 0 0 25px 0;\n        }\n\n        #coco-cert-wrapper p {\n            font-size: 16px !important;\n            line-height: 1.6 !important;\n            color: #555 !important;\n            margin: 0 0 20px 0 !important;\n        }\n\n        \/* RESPONSIVE *\/\n        @media (max-width: 768px) {\n            #coco-cert-wrapper .coco-cert-card {\n                flex-direction: column;\n            }\n            #coco-cert-wrapper .coco-cert-logo-area {\n                padding: 30px;\n            }\n            #coco-cert-wrapper .coco-cert-logo-img {\n                max-width: 180px;\n            }\n            #coco-cert-wrapper .coco-cert-content {\n                padding: 30px;\n            }\n        }\n    <\/style>\n\n    <div class=\"coco-cert-card\">\n        <!-- LOGO COLUMN -->\n        <div class=\"coco-cert-logo-area\">\n            <img decoding=\"async\" src=\"https:\/\/cocoschool.com\/wp-content\/uploads\/2026\/01\/LOGO-ISABEL-WHITE.png\">\n        <\/div>\n\n        <!-- TEXT COLUMN -->\n        <div class=\"coco-cert-content\">\n            <h2>Semestres T\u00edtulos Propios de Coco School Certificados por la Universidad Isabel I de Castilla<\/h2>\n            <div class=\"coco-divider\"><\/div>\n            <p>Todos nuestros alumnos est\u00e1n en disposici\u00f3n de recibir una doble certificaci\u00f3n tras la realizaci\u00f3n de cualquiera de nuestros programas formativos.<\/p>\n            <p style=\"margin-bottom:0 !important;\">Todos los semestres t\u00edtulos propios de Coco School est\u00e1n certificados por la Universidad Isabel I de Castilla con 30 y 55 cr\u00e9ditos ECTS.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- END COCO CERTIFICATION SECTION -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80aba0a elementor-widget elementor-widget-html\" data-id=\"80aba0a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- START COCO LOCATION SECTION (SQUARE) -->\n<div id=\"coco-location-wrapper\">\n    <style>\n        \/* CSS SCOPING *\/\n        #coco-location-wrapper {\n            width: 100%;\n            max-width: 1200px;\n            margin: 0 auto;\n            padding: 60px 20px;\n            font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n            box-sizing: border-box;\n            background-color: transparent;\n        }\n\n        \/* FLEX CONTAINER *\/\n        #coco-location-wrapper .coco-split-container {\n            display: flex;\n            align-items: center; \n            justify-content: space-between;\n            gap: 60px;\n        }\n\n        \/* TEXT COLUMN *\/\n        #coco-location-wrapper .coco-text-col {\n            flex: 1; \n            text-align: left;\n        }\n\n        \/* IMAGE COLUMN *\/\n        #coco-location-wrapper .coco-img-col {\n            flex: 1; \n            position: relative;\n            display: flex; \n        }\n\n        \/* TYPOGRAPHY *\/\n        #coco-location-wrapper h2 {\n            font-size: 36px !important;\n            font-weight: 800 !important;\n            color: #111 !important;\n            margin: 0 0 20px 0 !important;\n            line-height: 1.15 !important;\n            letter-spacing: -1px;\n        }\n\n        #coco-location-wrapper .coco-divider {\n            width: 60px;\n            height: 5px;\n            background-color: #FFD600;\n            margin: 0 0 30px 0;\n            border-radius: 0; \/* Barra amarilla cuadrada tambi\u00e9n *\/\n        }\n\n        #coco-location-wrapper p {\n            font-size: 17px !important;\n            line-height: 1.7 !important;\n            color: #555 !important;\n            margin: 0 !important;\n            font-weight: 400;\n        }\n\n        \/* IMAGE STYLING *\/\n        #coco-location-wrapper .coco-location-img {\n            width: 100%;\n            height: 500px; \/* Grande y cuadrado *\/\n            object-fit: cover; \/* Zoom inteligente *\/\n            object-position: center;\n            border-radius: 0; \/* ESQUINAS RECTAS *\/\n            box-shadow: none !important;\n            display: block;\n        }\n        \n        #coco-location-wrapper .coco-location-img:hover {\n            transform: scale(1.01); \n            transition: transform 0.3s ease;\n        }\n\n        \/* RESPONSIVE *\/\n        @media (max-width: 900px) {\n            #coco-location-wrapper .coco-split-container {\n                flex-direction: column;\n                gap: 40px;\n            }\n            #coco-location-wrapper h2 {\n                font-size: 28px !important;\n            }\n            #coco-location-wrapper .coco-location-img {\n                height: 300px; \n            }\n        }\n    <\/style>\n\n    <div class=\"coco-split-container\">\n        \n        <!-- COLUMNA DE TEXTO -->\n        <div class=\"coco-text-col\">\n            <h2>Sede de Coco School en Chamber\u00ed, uno de los distritos mejor ubicados del centro de Madrid<\/h2>\n            <div class=\"coco-divider\"><\/div>\n            <p>Estudia en nuestra sede en Madrid, ubicada en zona clave y equipada con la mejor tecnolog\u00eda. Estas instalaciones han sido dise\u00f1adas para ofrecer un entorno creativo y profesional, ideal para desarrollar tus habilidades en modelado y animaci\u00f3n 3D. Con acceso a equipos de \u00faltima generaci\u00f3n y herramientas especializadas, tendr\u00e1s todo lo necesario para crear proyectos que se ajusten a las exigencias del mercado actual.<\/p>\n        <\/div>\n\n        <!-- COLUMNA DE IMAGEN -->\n        <div class=\"coco-img-col\">\n            <img decoding=\"async\" src=\"https:\/\/cocoschool.com\/wp-content\/uploads\/2025\/11\/ezgif-1036a63d1e5c503b.gif\" alt=\"Estudiantes en Coco School Madrid\" class=\"coco-location-img\">\n        <\/div>\n\n    <\/div>\n<\/div>\n<!-- END COCO LOCATION SECTION -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c328432 e-flex e-con-boxed e-con e-parent\" data-id=\"c328432\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac580f0 elementor-widget elementor-widget-html\" data-id=\"ac580f0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- LOAD GOOGLE ICONS -->\n<link rel=\"stylesheet\"\n    href=\"https:\/\/fonts.googleapis.com\/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@24,400,0,0\" \/>\n\n<style>\n    \/* --- MAIN LAYOUT CONTAINER --- *\/\n    #coco-main-layout {\n        display: flex;\n        flex-direction: row;\n        justify-content: space-between;\n        align-items: stretch;\n        \/* Forces equal height *\/\n        gap: 30px;\n        \/* 30px Separation *\/\n        width: 100%;\n        max-width: 100%;\n        margin: 0 auto;\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        box-sizing: border-box;\n\n        \/* CHANGED TO WHITE TO FIX GREY GAP ISSUE *\/\n        background-color: #ffffff;\n    }\n\n    \/* WRAPPERS FOR COLUMNS *\/\n    .coco-col {\n        flex: 1;\n        \/* Equal width *\/\n        display: flex;\n        flex-direction: column;\n        width: 50%;\n    }\n\n    \/* RESPONSIVE: Stack on mobile *\/\n    @media (max-width: 900px) {\n        #coco-main-layout {\n            flex-direction: column;\n        }\n\n        .coco-col {\n            width: 100%;\n        }\n    }\n\n    \/* =========================================================\n       1. SIDEBAR STYLES (SCOPED)\n       ========================================================= *\/\n    #coco-sidebar-wrapper {\n        width: 100%;\n        max-width: 100%;\n        margin: 0;\n        background-color: #111111;\n        color: #ffffff;\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        box-sizing: border-box;\n        height: 100%;\n        \/* Ensure it fills the flex column *\/\n        display: flex;\n        flex-direction: column;\n    }\n\n    #coco-sidebar-wrapper .coco-course-info {\n        padding: 40px 40px 30px 40px;\n    }\n\n    #coco-sidebar-wrapper h1 {\n        font-size: 28px !important;\n        font-weight: 800 !important;\n        color: #FFD600 !important;\n        margin: 0 0 30px 0 !important;\n        line-height: 1.1 !important;\n        text-transform: uppercase;\n    }\n\n    #coco-sidebar-wrapper .coco-info-item {\n        display: flex;\n        align-items: flex-start;\n        margin-bottom: 25px;\n        gap: 15px;\n    }\n\n    #coco-sidebar-wrapper .material-symbols-outlined {\n        color: #FFD600;\n        font-size: 24px;\n        margin-top: 2px;\n    }\n\n    #coco-sidebar-wrapper .coco-info-text strong {\n        display: block;\n        font-size: 16px;\n        font-weight: 700;\n        color: #ffffff;\n        margin-bottom: 4px;\n    }\n\n    #coco-sidebar-wrapper .coco-info-text span {\n        display: block;\n        font-size: 14px;\n        color: #cccccc;\n        line-height: 1.4;\n    }\n\n    #coco-sidebar-wrapper .coco-sidebar-divider {\n        width: 100%;\n        height: 1px;\n        background-color: rgba(255, 255, 255, 0.15);\n        margin: 0;\n        border: none;\n    }\n\n    \/* Removed Professor Styles since no professor is present *\/\n    #coco-sidebar-wrapper .coco-prof-img {\n        display: none;\n    }\n\n    #coco-sidebar-wrapper .coco-prof-content {\n        display: none;\n    }\n\n\n    \/* =========================================================\n       2. SYLLABUS STYLES (SCOPED)\n       ========================================================= *\/\n    #coco-syllabus-wrapper {\n        width: 100%;\n        margin: 0;\n        background-color: #FFD600;\n        color: #111111;\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        box-sizing: border-box;\n        padding: 40px;\n        height: 100%;\n        position: relative;\n    }\n\n    #coco-syllabus-wrapper h2 {\n        font-size: 32px !important;\n        font-weight: 800 !important;\n        color: #000000 !important;\n        margin: 0 0 20px 0 !important;\n        line-height: 1.1 !important;\n        text-transform: none;\n        letter-spacing: -0.5px;\n    }\n\n    #coco-syllabus-wrapper h2.syllabus-title {\n        margin-top: 10px !important;\n        \/* Adjusted spacing *\/\n    }\n\n    #coco-syllabus-wrapper p {\n        font-size: 15px !important;\n        line-height: 1.5 !important;\n        color: #111111 !important;\n        margin: 0 0 20px 0 !important;\n        font-weight: 400;\n        text-align: left;\n    }\n\n    #coco-syllabus-wrapper .module-item {\n        margin-bottom: 25px;\n    }\n\n    #coco-syllabus-wrapper .module-title {\n        display: block;\n        font-weight: 800 !important;\n        font-size: 15px !important;\n        margin-bottom: 8px;\n        text-transform: uppercase;\n        color: #000000;\n    }\n\n    #coco-syllabus-wrapper .module-desc {\n        font-size: 14px !important;\n        line-height: 1.5 !important;\n        color: #222222 !important;\n        display: block;\n    }\n\n    #coco-syllabus-fade {\n        display: block;\n        width: 100%;\n        height: 120px;\n        background: linear-gradient(to bottom, rgba(255, 214, 0, 0) 0%, #FFD600 80%);\n        margin-top: -120px;\n        position: relative;\n        z-index: 10;\n        pointer-events: none;\n    }\n\n    .syllabus-trigger-container {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        margin-top: 15px;\n        padding-bottom: 10px;\n        position: relative;\n        z-index: 20;\n        width: 100%;\n    }\n\n    .syllabus-trigger {\n        background: none;\n        border: none;\n        padding: 10px;\n        color: #000000;\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        font-weight: 800;\n        font-size: 18px;\n        text-transform: uppercase;\n        letter-spacing: 1.5px;\n        cursor: pointer;\n        display: flex;\n        flex-direction: column;\n        align-items: center;\n        transition: all 0.3s ease;\n        outline: none;\n    }\n\n    .syllabus-trigger:hover {\n        opacity: 0.7;\n        transform: translateY(2px);\n    }\n\n    .syllabus-trigger .material-symbols-outlined {\n        font-size: 32px;\n        font-weight: 600;\n        margin-top: 5px;\n    }\n\n    #coco-hidden-syllabus {\n        display: none;\n        margin-top: 0px;\n    }\n\n    \/* SHARED MOBILE OVERRIDES *\/\n    @media (max-width: 600px) {\n\n        #coco-sidebar-wrapper .coco-course-info,\n        #coco-sidebar-wrapper .coco-prof-content,\n        #coco-syllabus-wrapper {\n            padding: 30px 20px;\n        }\n\n        #coco-sidebar-wrapper .coco-prof-img {\n            height: 300px;\n        }\n\n        #coco-syllabus-wrapper h2 {\n            font-size: 28px !important;\n        }\n    }\n<\/style>\n\n<!-- START COCO COMBINED WIDGET (BRANDING - FIXED) -->\n<div id=\"coco-main-layout\">\n\n    <!-- LEFT COLUMN: SIDEBAR (NO PROFESSOR) -->\n    <div class=\"coco-col\">\n        <div id=\"coco-sidebar-wrapper\">\n            <!-- BLOQUE 1: INFO DEL CURSO -->\n            <div class=\"coco-course-info\">\n                <h1>Branding Estrat\u00e9gico y Gesti\u00f3n de Marcas<\/h1>\n\n                <!-- Item 1: Modalidad -->\n                <div class=\"coco-info-item\">\n                    <span class=\"material-symbols-outlined\">domain<\/span>\n                    <div class=\"coco-info-text\">\n                        <strong>Modalidad<\/strong>\n                        <span>Presencial \/ Sincr\u00f3nica en l\u00ednea<\/span>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 2: Duraci\u00f3n -->\n                <div class=\"coco-info-item\">\n                    <span class=\"material-symbols-outlined\">schedule<\/span>\n                    <div class=\"coco-info-text\">\n                        <strong>Duraci\u00f3n<\/strong>\n                        <span>4 meses<\/span>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 3: Fechas -->\n                <div class=\"coco-info-item\">\n                    <span class=\"material-symbols-outlined\">calendar_month<\/span>\n                    <div class=\"coco-info-text\">\n                        <strong>Fechas<\/strong>\n                        <span>1 de Septiembre al 18 de Diciembre de 2026<\/span>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 4: Titulaci\u00f3n -->\n                <div class=\"coco-info-item\">\n                    <span class=\"material-symbols-outlined\">school<\/span>\n                    <div class=\"coco-info-text\">\n                        <strong>Titulaci\u00f3n<\/strong>\n                        <span>T\u00edtulo propio Coco School avalado por la universidad Isabel I de Castilla.<\/span>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <!-- NO PROFESSOR SECTION -->\n        <\/div>\n    <\/div>\n\n    <!-- RIGHT COLUMN: SYLLABUS -->\n    <div class=\"coco-col\">\n        <div id=\"coco-syllabus-wrapper\">\n\n            <!-- TITULO PLAN DE ESTUDIOS -->\n            <h2 class=\"syllabus-title\">Plan de estudios<\/h2>\n\n            <!-- M\u00d3DULOS VISIBLES (1-3) -->\n            <div class=\"module-item\">\n                <span class=\"module-title\">M\u00d3DULO 1. Fundamentos del Branding<\/span>\n                <span class=\"module-desc\">\n                    <strong>Objetivo:<\/strong> Entender qu\u00e9 es una marca y por qu\u00e9 genera valor econ\u00f3mico y\n                    emocional.<br>\n                    <strong>Contenido:<\/strong> Marca vs producto. Branding vs marketing. Evoluci\u00f3n del concepto de\n                    marca. Valor de marca (Brand Equity). Modelos: Aaker, Keller (CBBE). Marca como activo\n                    estrat\u00e9gico. Ecosistema de marca. Stakeholders. Touchpoints. Tendencias actuales en\n                    branding.<br>\n                    <strong>Actividad:<\/strong> An\u00e1lisis de marcas ic\u00f3nicas (Apple, Nike, Coca-Cola).\n                <\/span>\n            <\/div>\n\n            <div class=\"module-item\">\n                <span class=\"module-title\">M\u00d3DULO 2. Investigaci\u00f3n y Diagn\u00f3stico de Marca<\/span>\n                <span class=\"module-desc\">\n                    <strong>Objetivo:<\/strong> Aprender a investigar y diagnosticar una marca antes de dise\u00f1ar\n                    estrategia.<br>\n                    <strong>Contenido:<\/strong> Auditor\u00eda de marca. Investigaci\u00f3n cualitativa y cuantitativa\n                    aplicada al branding. Insights del consumidor. Brand funnel y customer journey. An\u00e1lisis\n                    competitivo. Mapas perceptuales. Brand gap analysis.<br>\n                    <strong>Actividad:<\/strong> Diagn\u00f3stico real de una marca existente.\n                <\/span>\n            <\/div>\n\n            <div class=\"module-item\">\n                <span class=\"module-title\">M\u00d3DULO 3. Estrategia de Marca<\/span>\n                <span class=\"module-desc\">\n                    <strong>Objetivo:<\/strong> Construir una estrategia s\u00f3lida y coherente.<br>\n                    <strong>Contenido:<\/strong> Prop\u00f3sito, visi\u00f3n y valores. Personalidad y arquetipos de marca.\n                    Posicionamiento estrat\u00e9gico. Propuesta de valor. Reason to believe. Arquitectura de marca\n                    (Monol\u00edtica, respaldada, independiente). Naming estrat\u00e9gico. Brand portfolio.<br>\n                    <strong>Actividad:<\/strong> Definici\u00f3n estrat\u00e9gica completa de una marca.\n                <\/span>\n            <\/div>\n\n            <!-- FADE OVERLAY -->\n            <div id=\"coco-syllabus-fade\"><\/div>\n\n            <!-- CONTENEDOR OCULTO (M\u00d3DULOS RESTANTES) -->\n            <div id=\"coco-hidden-syllabus\">\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 4. Identidad de Marca (Visual y Verbal)<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Traducir la estrategia en identidad clara y consistente.<br>\n                        <strong>Identidad visual:<\/strong> Logotipo y sistemas gr\u00e1ficos. Color, tipograf\u00eda y\n                        s\u00edmbolos. Sistemas visuales y flexibilidad.<br>\n                        <strong>Identidad verbal:<\/strong> Tono de voz. Storytelling de marca. Slogans y mensajes\n                        clave.<br>\n                        <strong>Entregables:<\/strong> Brand book y brand guidelines.<br>\n                        <strong>Actividad:<\/strong> Desarrollo de identidad para una marca nueva.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 5. Brand Experience y Touchpoints<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Dise\u00f1ar experiencias coherentes en todos los puntos de\n                        contacto.<br>\n                        <strong>Contenido:<\/strong> Experiencia de marca. Customer Experience (CX) vs Brand\n                        Experience (BX). Dise\u00f1o de touchpoints (Digital, F\u00edsico, Servicio). UX y branding.\n                        Omnicanalidad. Emotional branding.<br>\n                        <strong>Actividad:<\/strong> Dise\u00f1o del customer journey ideal.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 6. Branding Digital y Contenidos<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Gestionar la marca en entornos digitales.<br>\n                        <strong>Contenido:<\/strong> Branding en redes sociales. Content branding. Influencer\n                        branding. Branding en e-commerce. Community building. Reputaci\u00f3n online.<br>\n                        <strong>Actividad:<\/strong> Estrategia digital de marca.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 7. Gesti\u00f3n y Activaci\u00f3n de Marca<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Administrar la marca a largo plazo.<br>\n                        <strong>Contenido:<\/strong> Brand management. Activaciones de marca. Co-branding y alianzas.\n                        Employer branding. Branding interno. Gesti\u00f3n de crisis de marca.<br>\n                        <strong>Actividad:<\/strong> Simulaci\u00f3n de crisis y plan de respuesta.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 8. Medici\u00f3n y Valor Financiero de Marca<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Evaluar el desempe\u00f1o de la marca.<br>\n                        <strong>Contenido:<\/strong> KPIs de branding. Brand tracking. M\u00e9tricas emocionales vs\n                        racionales. Valor financiero de marca. ROI del branding.<br>\n                        <strong>Actividad:<\/strong> Dashboard de marca.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 9. Aspectos \u00c9ticos, Culturales y Legales<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Comprender la responsabilidad del branding.<br>\n                        <strong>Contenido:<\/strong> \u00c9tica en la construcci\u00f3n de marcas. Branding cultural y social.\n                        Inclusi\u00f3n y diversidad. Aspectos legales. Registro de marca. Propiedad intelectual.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">M\u00d3DULO 10. Proyecto Integrador Final<\/span>\n                    <span class=\"module-desc\">\n                        <strong>Objetivo:<\/strong> Aplicar todo el curso en un proyecto real.<br>\n                        <strong>Desarrollo completo de una marca:<\/strong> Investigaci\u00f3n, Estrategia, Identidad,\n                        Activaci\u00f3n, Medici\u00f3n.<br>\n                        <strong>Entrega:<\/strong> Presentaci\u00f3n ejecutiva + brand book.\n                    <\/span>\n                <\/div>\n\n                <div class=\"module-item\">\n                    <span class=\"module-title\">WORKSHOP VASAVA<\/span>\n                    <span class=\"module-desc\">\n                        Uno de los estudios m\u00e1s importantes de Barcelona. En este workshop, los participantes habr\u00e1n\n                        desarrollado una marca completa a nivel conceptual y visual, construida a partir de un\n                        proceso similar al que siguen estudios de referencia como VASAVA: partiendo de una lectura\n                        estrat\u00e9gica del contexto, definiendo una idea central clara y traduci\u00e9ndola en un sistema de\n                        marca coherente, vivo y aplicable.<br><br>\n                        A lo largo del workshop se trabajar\u00e1 con una metodolog\u00eda pr\u00e1ctica, colaborativa y orientada\n                        a la acci\u00f3n, donde el concepto de marca act\u00faa como eje de todas las decisiones creativas.\n                        Los participantes aprender\u00e1n a pensar la marca como un sistema flexible, capaz de adaptarse\n                        a distintos formatos, canales y puntos de contacto sin perder consistencia ni personalidad.\n                    <\/span>\n                <\/div>\n\n            <\/div>\n\n            <!-- CENTERED TRIGGER BUTTON -->\n            <div class=\"syllabus-trigger-container\">\n                <button id=\"coco-syllabus-btn\" class=\"syllabus-trigger\" onclick=\"toggleCocoSyllabus()\">\n                    <span>Ver temario completo<\/span>\n                    <span class=\"material-symbols-outlined\" id=\"coco-syllabus-icon\">keyboard_arrow_down<\/span>\n                <\/button>\n            <\/div>\n\n            <!-- SCRIPT INLINE PARA FUNCIONALIDAD -->\n            <script>\n                function toggleCocoSyllabus() {\n                    var content = document.getElementById(\"coco-hidden-syllabus\");\n                    var btnSpan = document.querySelector(\"#coco-syllabus-btn span:first-child\");\n                    var icon = document.getElementById(\"coco-syllabus-icon\");\n                    var fade = document.getElementById(\"coco-syllabus-fade\");\n\n                    if (content.style.display === \"block\") {\n                        \/\/ COLLAPSE\n                        content.style.display = \"none\";\n                        fade.style.display = \"block\";\n                        btnSpan.innerHTML = \"VER TEMARIO COMPLETO\";\n                        icon.innerHTML = \"keyboard_arrow_down\";\n                    } else {\n                        \/\/ EXPAND\n                        content.style.display = \"block\";\n                        fade.style.display = \"none\";\n                        btnSpan.innerHTML = \"VER MENOS\";\n                        icon.innerHTML = \"keyboard_arrow_up\";\n                    }\n                }\n            <\/script>\n        <\/div>\n    <\/div>\n\n<\/div>\n<!-- END COCO COMBINED WIDGET -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0fa5b e-flex e-con-boxed e-con e-parent\" data-id=\"8e0fa5b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08c95aa elementor-widget elementor-widget-html\" data-id=\"08c95aa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- START COCO BENEFITS GRID (SQUARE) -->\n<div id=\"coco-benefits-wrapper\">\n    <style>\n        \/* CSS SCOPING: Todas las reglas empiezan con el ID para no afectar al WordPress *\/\n        \n        \/* 1. CONTENEDOR PRINCIPAL *\/\n        #coco-benefits-wrapper {\n            display: flex;\n            flex-wrap: wrap;\n            justify-content: center;\n            gap: 30px;\n            max-width: 1200px;\n            margin: 40px auto;\n            padding: 0;\n            font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n            box-sizing: border-box;\n            background-color: transparent; \n        }\n\n        \/* 2. TARJETAS *\/\n        #coco-benefits-wrapper .coco-card {\n            background-color: #ffffff;\n            border-radius: 0; \/* ESQUINAS RECTAS *\/\n            box-shadow: 0 10px 40px rgba(0,0,0,0.08);\n            flex: 1 1 300px; \/* Responsive *\/\n            overflow: hidden;\n            transition: transform 0.3s ease, box-shadow 0.3s ease;\n            display: flex;\n            flex-direction: column;\n            margin: 0; \n            border: none; \n        }\n\n        #coco-benefits-wrapper .coco-card:hover {\n            transform: translateY(-5px);\n            box-shadow: 0 15px 50px rgba(0,0,0,0.12);\n        }\n\n        \/* 3. IM\u00c1GENES *\/\n        #coco-benefits-wrapper .coco-card-img {\n            width: 100%;\n            height: 220px;\n            object-fit: cover;\n            display: block;\n            margin: 0;\n            padding: 0;\n            border: none;\n        }\n\n        \/* 4. CONTENIDO TEXTO *\/\n        #coco-benefits-wrapper .coco-card-content {\n            padding: 30px;\n            text-align: left;\n        }\n\n        \/* 5. T\u00cdTULOS (H3) *\/\n        #coco-benefits-wrapper h3 {\n            font-size: 22px !important;\n            font-weight: 800 !important;\n            color: #111 !important;\n            margin: 0 0 15px 0 !important;\n            line-height: 1.2 !important;\n            text-transform: uppercase !important;\n            letter-spacing: normal;\n            font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;\n        }\n\n        \/* 6. DIVIDER AMARILLO *\/\n        #coco-benefits-wrapper .coco-card-divider {\n            width: 40px;\n            height: 4px;\n            background-color: #FFD600;\n            margin: 0 0 20px 0;\n            border: none;\n        }\n\n        \/* 7. P\u00c1RRAFOS (P) *\/\n        #coco-benefits-wrapper p {\n            font-size: 15px !important;\n            line-height: 1.6 !important;\n            color: #555 !important;\n            margin: 0 !important;\n            padding: 0 !important;\n            font-weight: 400 !important;\n            text-align: left !important;\n            font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;\n        }\n\n        \/* RESPONSIVE *\/\n        @media (max-width: 768px) {\n            #coco-benefits-wrapper {\n                flex-direction: column;\n                padding: 10px;\n            }\n            #coco-benefits-wrapper .coco-card {\n                max-width: 100%;\n            }\n        }\n    <\/style>\n\n    <!-- CARD 1: METRO -->\n    <div class=\"coco-card\">\n        <img decoding=\"async\" src=\"https:\/\/cocoschool.com\/wp-content\/uploads\/2025\/09\/Gemini_Generated_Image_xowm3exowm3exowm.png\" alt=\"Metro Arg\u00fcelles\" class=\"coco-card-img\">\n        <div class=\"coco-card-content\">\n            <h3>Estudia sin perder tiempo en traslados<\/h3>\n            <div class=\"coco-card-divider\"><\/div>\n            <p>Nuestro campus esta ubicado en Guzm\u00e1n el Bueno, Chamber\u00ed. Esta es una zona c\u00e9ntrica y muy bien comunicada de Madrid. Puedes llegar f\u00e1cilmente en metro por las estaciones Islas Filipinas, Arg\u00fcelles y Moncloa. Evita largos desplazamientos y p\u00e9rdida de tiempo.<\/p>\n        <\/div>\n    <\/div>\n\n    <!-- CARD 2: ORDENADORES -->\n    <div class=\"coco-card\">\n        <img decoding=\"async\" src=\"https:\/\/cocoschool.com\/wp-content\/uploads\/2025\/09\/INSTALACIONES-COCO-SCHOOL-013.jpg\" alt=\"Aula de ordenadores\" class=\"coco-card-img\">\n        <div class=\"coco-card-content\">\n            <h3>No inviertas en ordenadores caros<\/h3>\n            <div class=\"coco-card-divider\"><\/div>\n            <p>En Coco School no necesitas comprar tu propio equipo para estudiar animaci\u00f3n. Disponemos de m\u00e1s de 100 ordenadores PC y Mac, tabletas digitales y todo el software profesional que requiere la industria. T\u00fa solo dedica tu energ\u00eda a aprender y crear.<\/p>\n        <\/div>\n    <\/div>\n\n    <!-- CARD 3: H\u00cdBRIDO -->\n    <div class=\"coco-card\">\n        <img decoding=\"async\" src=\"https:\/\/cocoschool.com\/wp-content\/uploads\/2025\/09\/Screenshot_2025-09-12-18.46.02_j2kSlh2.jpg\" alt=\"Estudiante dise\u00f1o\" class=\"coco-card-img\">\n        <div class=\"coco-card-content\">\n            <h3>Cursos presenciales y en l\u00ednea sincr\u00f3nica<\/h3>\n            <div class=\"coco-card-divider\"><\/div>\n            <p>Estudia con nosotros de forma presencial en Madrid o con\u00e9ctate en l\u00ednea desde cualquier ciudad de Espa\u00f1a o desde el extranjero. Tendr\u00e1s la misma calidad acad\u00e9mica y a los mismos profesores, como si estuvieras en Coco School.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n<!-- END COCO BENEFITS GRID -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6823fbd e-flex e-con-boxed e-con e-parent\" data-id=\"6823fbd\" data-element_type=\"container\" id=\"form\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05e2d18 elementor-widget elementor-widget-text-editor\" data-id=\"05e2d18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5 style=\"text-align: center; font-size: 40px !important;\">Solicita m\u00e1s informaci\u00f3n<\/h5><p style=\"text-align: center; font-size: 16px !important; color: black !important;\">Contacta con nosotros y te informaremos de todo lo que necesites.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a35aae elementor-widget elementor-widget-html\" data-id=\"1a35aae\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/yP6M0W?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"100\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"MADRID - Semestre Branding estrat\u00e9gico y gesti\u00f3n de marcas\"><\/iframe>\n<script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Semestres T\u00edtulos Propios de Coco School Certificados por la Universidad Isabel I de Castilla Todos nuestros alumnos est\u00e1n en disposici\u00f3n de recibir una doble certificaci\u00f3n tras la realizaci\u00f3n de cualquiera de nuestros programas formativos. Todos los semestres t\u00edtulos propios de Coco School est\u00e1n certificados por la Universidad Isabel I de Castilla con 30 y 55 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-25932","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/pages\/25932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/comments?post=25932"}],"version-history":[{"count":16,"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/pages\/25932\/revisions"}],"predecessor-version":[{"id":27022,"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/pages\/25932\/revisions\/27022"}],"wp:attachment":[{"href":"https:\/\/cocoschool.com\/index.php\/wp-json\/wp\/v2\/media?parent=25932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}